Iowa Direct Equipment & Appraisal, LC was started by Scott Graen in 1994 with the goal of providing quality equipment and repair to institutions throughout Iowa. Together with part owners, Todd Ellison and Kurt Steiert, Iowa Direct Equipment has grown into a company of eight dedicated people specializing in the sales, installation and repair of equipment for the school and commercial market.

Iowa Direct Equipment is an Iowa based company located in Cedar Falls committed to providing high quality products at competitive prices, achieved by dealing exclusively with superior manufacturers.

In addition to providing sales, installation and repair services, Iowa Direct Equipment also provides free professional consulting for specification writing, layouts and budgeting.